1. Ran, Yaxuan*, and Echo Wen Wan (2022), “Enjoyment or Autonomy? The Interactive Effect of Brand Ritual and Brand Personality on Consumer Purchase,” Psychology & Marketing, doi: 10.1002/mar.21731, forthcoming.

2. 冉雅璇, 張譜月*, 陳斯允, 項典典(2022). 有“新”同享：共有消費促進對不熟悉產品的選擇. 心理學報, 54(8), 979-995.

3. 冉雅璇, 李志強, 劉佳妮, 張逸石(2022). 大數(shù)據(jù)時代下社會科學研究方法的拓展——基于詞嵌入技術的文本分析的應用, 南開管理評論, 25(2), 47-56.

4. 冉雅璇, 李志強, 牛熠欣, 陳斯允* (2022). “共買+共用”：共有消費的研究評述與未來展望. 珞珈管理評論, 40(1), 137-152.

5. Kang, Qi, Lingxu Zhou, Jingyu Liu*, and Yaxuan Ran (2022), “Do Contagion Cues Shape Customers’ Willingness to Adopt Hospitality Service Robots?” International Journal of Hospitality Management, 104, 103244.

6. Xiang, Diandian, Guanzhe Jiao*, Bin Sun, Chenming Peng, and Yaxuan Ran (2022), “Prosumer-to-Customer Exchange in the Sharing Economy: Evidence from the P2P Accommodation Context,” Journal of Business Research, 145, 426-441.

7. 陳斯允, 衛(wèi)海英*, 冉雅璇, 熊繼偉, 孟陸(2022). “去繁就‘簡’: 健康威脅對視覺極簡產品偏好的影響,” 應用心理學, 28(4), 323-332.

8. Chen, Siyun, Haiying Wei*, Yaxuan Ran, Qing Li, and Lu Meng (2021). “Waiting for a Download: The Effect of Congruency Between Anthropomorphic Cues and Shopping Motivation on Consumer Patience,” Psychology and Marketing, 38 (12), 2327-2338, doi: 10.1002/mar.21564

9. 陳斯允, 衛(wèi)海英*, 熊繼偉, 冉雅璇 (2021). “大道至‘簡’：極簡主義消費內涵解構與理論闡釋,” 心理科學進展, 29(11), 2043-2061. Doi: 10.3724/SP.J.1042.2021.02043

10. 冉雅璇, 牛熠欣*, 陳斯允 (2021).“‘多’反而少：元認知推斷視角下支付渠道數(shù)量對個體捐贈的影響,”心理學報, 53(4), 413-430.

11. Ran, Yaxuan*, Qiaowei Liu, Qi Cheng, and Yishi Zhang (2021). “Implicit-Explicit Power Motives Congruence and Forgiveness in the Workplace Conflict: The Mediating Role of Empathy,” International Journal of Conflict Management, 32(3), 445-468, doi: 10.1108/IJCMA-06-2020-0116.

12. 冉雅璇, 劉佳妮*, 方成婷(2020). “‘力求相同’還是‘與眾不同’？偶發(fā)焦慮情緒對從眾消費的影響,”南大商學評論, 52, 119-137.

13. 陳斯允, 衛(wèi)海英*, 冉雅璇, 孟陸(2020). “‘重振旗鼓’還是‘重蹈覆轍’——新起點思維與品牌危機類型對消費者寬恕的影響,” 南開管理評論, 23(4), 49-59. 

14. 冉雅璇, 劉佳妮, 張逸石*, 衛(wèi)海英 (2020). “‘一’人代言的魅力：品牌代言人數(shù)如何影響消費者的品牌態(tài)度,” 心理學報, 52(3), 371-385.

15. 陳斯允, 衛(wèi)海英*, 呂林祥, 李清, 冉雅璇 (2020). “新起點思維視角下死亡威脅對消費者耐心的影響研究,” 營銷科學學報, 59(1), 1-17.

16. Shu, Lifang, Haiying Wei*, and Yaxuan Ran (2020). “Flourishing Consumers from Brands: Brand Well-being’s Conception, Dimensions and Scale,” Journal of Contemporary Marketing Science, 3(3), 411-432.

17. Zhang, Yishi, Haiying Wei*, Yaxuan Ran, Yang Deng, and Dan Liu (2020). “Drawing Openness to Experience from User Generated Contents: An Interpretable Data-driven Topic Modeling Approach,” Expert Systems with Applications, 114, 113073.

18. 董智敏, 衛(wèi)海英, 冉雅璇* (2019). “企業(yè)微博互動內容對品牌依戀的影響研究——品牌個性的調節(jié)作用,” 珞珈管理評論, 31(4), 132-142.

19. Wei, Haiying, and Yaxuan Ran* (co-first authorship) (2019). “Male versus Female: How the Gender of Apologizers Influences Consumer Forgiveness,” Journal of Business Ethics, 154(2), 371-387. (FT 50 journals; SSCI JCR-Q1區(qū))

20. Chen, Siyun, Haiying Wei*, Lu Meng, and Yaxuan Ran (2019). “Believing in Karma: The Effect of Mortality Salience on Excessive Consumption,” Frontiers in Psychology, 10(1519), 1-12.

21. 舒麗芳, 衛(wèi)海英, 冉雅璇 (2019). “品牌福澤百姓——品牌福祉的構念、維度及量表開發(fā),” 營銷科學學報, 14(3-4), 115-135.

22. 舒麗芳, 衛(wèi)海英, 冉雅璇* (2019). “一線員工顧客導向：概念、機制和未來走向,” 華東經濟管理, 33(4), 156-165.

23. 衛(wèi)海英, 王穎, 冉雅璇*, 張逸石*, 舒麗芳(2018). “小事情、大幸福：互動儀式鏈理論視角下服務儀式對品牌福祉的影響,” 心理科學進展, 26(7), 1141-1151.

24. 冉雅璇, 衛(wèi)海英*, 李清, 雷超 (2018). “心理學視角下的人類儀式：一種意義深遠的重復動作,” 心理科學進展, 26(1), 169-179.

25. 冉雅璇, 衛(wèi)海英* (2017). “品牌儀式如何形成？——基于扎根理論的探索性研究,” 經濟管理, 39(12), 108-121.

26. 冉雅璇, 衛(wèi)海英, Sam J. Maglio, 黃敏, 李清 (2017). “‘單槍匹馬’還是‘人多勢眾’？企業(yè)道歉者人數(shù)對消費者寬恕的影響,” 南開管理評論, 20(4), 38-48. (被中國人民大學書報資料中心復印報刊資料《市場營銷(下半月·理論版)》2017年第11期全文轉載)

27. 冉雅璇，衛(wèi)海英 (2017). “消費者危機反應研究新視角：危機情緒,” 商業(yè)經濟與管理, 37(7), 63-72.