Our approach

We recognise that understanding the Health and Wellness challenges faced by our stakeholders is crucial in our ability to sustain AIA's success. By identifying the problems faced, we can take steps to tackle the issue and enable our communities to improve their Health and Wellness.

At AIA, our Health and Wellness pillar encompasses four key priorities:

Engaging and inspiring healthy living

Engage and motivate people to improve their health and wellness through initiative events and community programmes.

Champion financial inclusion

Reduce the burden of medical expenses through a focus on protection, prevention and personalised propositions.

Greater access to quality care

Provide greater access to quality care, relevant and timely information, diagnosis and treatment through our ecosystem partners.

Delivering better health outcome

Build on our integrated wellness solutions and reward customers for behavioural improvements.

Encouraging healthy living

At AIA, we believe in making a positive difference in people's lives. One of the ways we do this is through actively promoting the health and well-being of our customers, employees, agents and the community, engaging them in exciting and unique ways to help them live healthier, longer, better lives.

Partnering you to build a healthier workforce

Getting active

Healthy Living with Football

Football is a unifying sport that can bring communities from all walks of life, young and old, together, encouraging them to get active and live healthier. This is why, AIA has partnered Tottenham Hotspur, an English Premier League team and the Football Association of Singapore to deeply engage people globally and locally in the sport with various on-ground initiatives.

Pursuing good mental health

1 in 7 Singaporeans have experienced a mental disorder in their lifetime. A study by Institute of Mental Health and Nanyang Technological University revealed that of those Singaporeans who have experienced a mental disorder, only 25 percent sought professional help.

At AIA, we believe in having a holistic approach to protect the many aspects of our customers' wellbeing. That's why we have always been a vocal advocate of mental health and have been taking steps to consider mental health as a core part of your insurance.

First insurer in Singapore to cover mental illness

Besides innovative product solutions, we have doubled down on our brand promise of healthier, longer, better lives by actively introducing initiatives and measures to address mental health.

Resilience mindset programme

We rolled out a new "Resilience Mindset" program that is free of charge for AIA staff and our corporate customers. This is a four-week course that targets to improve the mental wellbeing of employees.

Since November 2020, this quarterly program has been accessible to 1.2 million members of the Singapore workforce (1 in 3 employed), helping them cope better with working from home through the practice of positive habits daily.

Supporting our community

At AIA, we aim to engage with the community by placing the health and well-being of the Singaporeans at the heart of everything we do.

We contribute to the community in many ways. We organise engaging initiatives to help people make a change to their lifestyle. We also play a leading role in Singapore's economic prosperity, championing social harmony and inclusion, giving back to the community and helping the under-privileged.

$564,198

Amount we have raised in 2020

AIA Better Lives Funds

Through the creation of the AIA Better Lives Fund, AIA aims to reach out to even more children and families in need in Singapore

AIA Charity Golf

Our annual key fundraising event where we call upon all our business partners, staff and representatives to raise funds for our adopted charities.

Who we support

Our commitment to a wide-ranging and impactful initiatives is a key element to achieving our purpose of helping Singaporeans to lead healthier, longer, better lives.

Your support to our fundraising activities have enabled the children and their families from Children's Wishing Well and VIVA Foundation for Children with Cancer to receive the much-needed financial assistance and medical care to continue education and fulfil dreams.

We also support the National Parks Board's nationwide OneMillionTrees movement through its registered charity and IPC, Garden City Fund, in the creation of green environments, making Singapore a greener and more sustainable home for us and our future generations.

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