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營養(yǎng)保健食品市場規(guī)模預(yù)計將從 2023 年的 5007.7 億美元增至 2031 年的 8957.6 億美元。預(yù)計 2023-2031 年期間，該市場的復(fù)合年增長率將達到 7.5%。預(yù)測期內(nèi)，植物性和有機營養(yǎng)保健食品可能會為市場帶來新的趨勢。

保健食品市場分析

由于肥胖、糖尿病和其他疾病的患病率不斷上升，人們的健康意識不斷增強，這是推動營養(yǎng)保健品市場發(fā)展的主要因素之一。人們對積極生活方式的偏好有利于北美市場的增長?？焖侔l(fā)展的電子商務(wù)行業(yè)推動了營養(yǎng)保健品的在線銷售，進而促進了市場的增長。

保健食品市場概覽

發(fā)達國家和一些發(fā)展中國家的消費者對功能性產(chǎn)品非常感興趣，主要是因為這些產(chǎn)品具有額外的健康和保健功效。保健食品具有各種藥用和保健功效，例如改善免疫系統(tǒng)功能、促進腸道健康等。醫(yī)療保健成本的上升，加上全球老年人口的增加，推動了各種保健食品的采用，例如膳食補充劑、功能性食品和飲料以及運動營養(yǎng)產(chǎn)品。消費者越來越關(guān)注預(yù)防保健和促進健康的飲食，以及生活方式相關(guān)疾病的增加，進一步增加了保健食品的受歡迎程度。

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營養(yǎng)保健品市場：

市場動態(tài)

增長動力

消費者關(guān)注預(yù)防保健市場參與者的創(chuàng)新和戰(zhàn)略發(fā)展關(guān)鍵人物?格蘭比亞公司現(xiàn)在健康集團安利公司自然的恩賜生命花園有限責(zé)任公司達能公司GNC控股有限公司Quest Nutrition 有限責(zé)任公司凱拉諾娃Chobani有限責(zé)任公司區(qū)域概況

北美歐洲亞太南美洲和中美洲中東和非洲市場細(xì)分

類型

功能性食品功能性飲料膳食補充劑

分銷渠道

超市和大賣場專賣店網(wǎng)上零售便利店示例 PDF 通過定性和定量分析展示了內(nèi)容結(jié)構(gòu)和信息的性質(zhì)。

保健食品市場的驅(qū)動因素和機遇

創(chuàng)新和戰(zhàn)略發(fā)展推動營養(yǎng)保健品市場

全球營養(yǎng)保健品市場正在增長，制造商在研發(fā)、合作伙伴關(guān)系和合作方面投入了大量資金，以推出創(chuàng)新產(chǎn)品，以開拓尚未開發(fā)的細(xì)分市場。2022 年 2 月，百事可樂的 Rockstar Energy 品牌在美國推出了一款“大麻飲料”。這款名為“Rockstar Unplugged”的能量飲料含有大麻籽油、維生素 B 復(fù)合物、留蘭香和檸檬香脂；此外，該飲料不含糖或卡路里。該產(chǎn)品有三種口味：藍莓、百香果和覆盆子黃瓜。同樣，2024 年 3 月，日本一家乳制品巨頭推出了一款名為“Meiji Eye and Sleep W Support”的牛奶飲料，其中含有 7.5 毫克功能性成分——藏紅花素，這是一種從梔子果和藏紅花中提取的類胡蘿卜素。由于分子量小，這種飲料很容易被人體吸收。因此，全球主要市場參與者不斷增加的產(chǎn)品創(chuàng)新正在推動市場增長。

在歐洲運營的各種營養(yǎng)保健品制造商都在開展合作以擴大客戶群。例如，2024 年 5 月，DSM-Firmenich 和 Indena 在 2024 年歐洲國際食品展上推出了結(jié)合生物和植物成分的膳食補充劑解決方案，重點關(guān)注腸道健康、大腦健康和健康老齡化。2024 年 5 月，丹麥?zhǔn)称房萍脊?Aliga Microalgae 收購了荷蘭的小球藻藻類工廠，標(biāo)志著其小球藻藻類產(chǎn)品商業(yè)化邁出了一步。通過此次收購，該公司計劃擴大其食品成分和膳食補充劑的生產(chǎn)能力。因此，主要市場參與者的戰(zhàn)略發(fā)展計劃和持續(xù)創(chuàng)新推動了全球營養(yǎng)保健品市場的發(fā)展。

電子商務(wù)滲透率不斷提高，為市場帶來增長機會

電子商務(wù)的出現(xiàn)極大地改變了人們購物和消費的方式。有組織的零售業(yè)發(fā)生了積極變化，智能手機和互聯(lián)網(wǎng)的普及率不斷提高，購買力激增，新興技術(shù)的便捷獲取以及在線零售購物平臺隨時隨地提供的便利，這些都是推動電子商務(wù)在全球范圍內(nèi)普及的主要因素。消費者對在線購買各種營養(yǎng)保健產(chǎn)品越來越有信心，從傳統(tǒng)的購買模式轉(zhuǎn)向送貨上門服務(wù)模式。此外，由于實體店關(guān)閉和政府實施社會限制，在 COVID-19 大流行期間，營養(yǎng)保健品的在線銷售額顯著增長。由于封鎖限制了人們的行動并迫使他們待在家里，人們傾向于網(wǎng)上購物。隨著網(wǎng)上購物的日益普及，制造商開始通過直接面向客戶 (D2C) 的渠道銷售產(chǎn)品，方法是推出他們的在線零售網(wǎng)站，從而無需投資昂貴的營銷和分銷基礎(chǔ)設(shè)施。例如，康寶萊國際公司；Now Foods；和 Quest Nutrition 都有自己的零售渠道。因此，對電子商務(wù)服務(wù)的日益依賴以及制造商采用 D2C 戰(zhàn)略預(yù)計將為未來幾年的營養(yǎng)保健品市場增長創(chuàng)造豐厚的機會。

保健食品市場報告細(xì)分分析

有助于得出營養(yǎng)保健品市場分析的關(guān)鍵部分是類型和分銷渠道。

根據(jù)類型，酪蛋白酸鹽市場分為功能性食品、功能性飲料和膳食補充劑。膳食補充劑細(xì)分市場進一步分為一般健康、運動營養(yǎng)、體重管理、免疫健康等。功能性食品細(xì)分市場在 2023 年占據(jù)了最大的市場份額。就分銷渠道而言，市場分為超市和大賣場、專賣店、在線零售、便利店等。超市和大賣場在 2023 年占據(jù)了相當(dāng)大的市場份額。

保健食品市場份額按地區(qū)分析

營養(yǎng)保健品市場報告的地理范圍主要分為五個地區(qū)：北美、亞太地區(qū)、歐洲、中東和非洲以及南美和中美洲。北美在 2023 年占據(jù)了市場主導(dǎo)地位。功能性食品和飲料以及膳食補充劑等營養(yǎng)保健品在美國人口中越來越受歡迎。消費者對營養(yǎng)保健品的認(rèn)識不斷提高，對健康的擔(dān)憂不斷增加，推動了北美營養(yǎng)保健品市場的發(fā)展。肥胖是糖尿病和其他慢性疾病的主要原因。根據(jù)美國健康信托基金的數(shù)據(jù)，截至 2023 年 9 月，美國 41.9% 的美國人肥胖。為了克服這些健康問題，大多數(shù)人口都采取了具有功能性要求的更健康的飲食。他們還采取了積極的生活方式，包括體育鍛煉和運動，這進一步刺激了對運動和健康有益補充劑的需求。為了應(yīng)對這一趨勢，該地區(qū)的幾家主要參與者正在提供全面的營養(yǎng)保健產(chǎn)品組合。例如，2023 年 11 月，Vinatura Supplements LLC 推出了用于健康生活和保健的高品質(zhì)補品。該公司旨在幫助專注于實現(xiàn)最佳健康狀態(tài)的個人。

營養(yǎng)保健品市場報告范圍

報告屬性細(xì)節(jié)2023 年的市場規(guī)模5007.7億美元2031 年市場規(guī)模8957.6億美元全球復(fù)合年增長率（2023 - 2031）7.5％史料2021-2022預(yù)測期2024-2031涵蓋的領(lǐng)域按類型功能性食品功能性飲料膳食補充劑按分銷渠道超市和大賣場專賣店網(wǎng)上零售便利店覆蓋地區(qū)和國家北美我們加拿大墨西哥歐洲英國德國法國俄羅斯意大利歐洲其他地區(qū)亞太中國印度日本澳大利亞亞太其他地區(qū)南美洲和中美洲巴西阿根廷南美洲和中美洲其他地區(qū)中東和非洲南非沙特阿拉伯阿聯(lián)酋中東和非洲其他地區(qū)市場領(lǐng)導(dǎo)者和主要公司簡介格蘭比亞公司現(xiàn)在健康集團安利公司自然的恩賜生命花園有限責(zé)任公司達能公司GNC控股有限公司Quest Nutrition 有限責(zé)任公司凱拉諾娃Chobani有限責(zé)任公司示例 PDF 通過定性和定量分析展示了內(nèi)容結(jié)構(gòu)和信息的性質(zhì)。

保健食品市場新聞和最新發(fā)展

通過收集一手和二手研究后的定性和定量數(shù)據(jù)來評估保健食品市場，其中包括重要的公司出版物、協(xié)會數(shù)據(jù)和數(shù)據(jù)庫。保健食品市場最近的一個關(guān)鍵發(fā)展如下：

Nutrartis 在美國市場推出了含有植物固醇的天然補充劑 Cardiosmile。液體小袋包裝提供了一種方便有效的健康膽固醇管理和心臟健康方法，適合日常生活。（來源：Nutrartis，時事通訊，2023 年 9 月）FrieslandCampina 宣布推出一款新型乳清蛋白粉，其中含有蛋白質(zhì)成分，旨在增強醫(yī)療營養(yǎng)、支持運動表現(xiàn)和促進腸道健康。（來源：FrieslandCampina，公司網(wǎng)站，2023 年 11 月）Glanbia Nutritionals 推出了一款新型乳清蛋白 FerriUp，它為活躍女性提供了強大的營養(yǎng)基礎(chǔ)，而活躍女性可能會經(jīng)歷鐵和能量水平的下降。Glanbia 的新款 FerriUp 是一種高品質(zhì)乳清蛋白，采用其選擇性轉(zhuǎn)移膜系統(tǒng)生產(chǎn)，該系統(tǒng)濃縮了乳清中的關(guān)鍵營養(yǎng)成分。（來源：Glanbia Plc，公司網(wǎng)站，2022 年 10 月）

保健食品市場報告覆蓋范圍和交付成果

“營養(yǎng)保健品市場規(guī)模和預(yù)測（2021-2031）”報告對市場進行了詳細(xì)分析，涵蓋以下領(lǐng)域：

營養(yǎng)保健食品市場規(guī)模及全球、區(qū)域和國家層面所有主要細(xì)分市場的預(yù)測營養(yǎng)保健品市場趨勢以及市場動態(tài)，如驅(qū)動因素、限制因素和關(guān)鍵機遇詳細(xì)的波特五力分析和 SWOT 分析營養(yǎng)保健品市場分析涵蓋主要市場趨勢、全球和區(qū)域框架、主要參與者、法規(guī)和最新市場發(fā)展行業(yè)格局和競爭分析，涵蓋市場集中度、熱圖分析、知名參與者以及營養(yǎng)保健品市場的最新發(fā)展詳細(xì)的公司簡介

What are the Nutraceuticals Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR PEST and SWOT Analysis Market Size Value / Volume - Global, Regional, Country Industry and Competitive Landscape Excel Dataset

Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered

This text is related
to segments covered.

Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope

This text is related
to country scope.

Frequently Asked Questions

North America accounted for the largest share of the market in 2023.

Glanbia Plc; NOW Health Group Inc; Amway Corp; Nature's Bounty; Garden of Life LLC; Danone SA; GNC Holdings, LLC; Quest Nutrition LLC; Kellanova; and Chobani LLC are a few of the key players operating in the nutraceuticals market.

Consumer focus on preventive health, and innovations and strategic developments by market players are major factors contributing to the growth of the market.

Plant-based and organic nutraceuticals are likely to emerge as key trends in the market in the future.

The nutraceuticals market size is projected to reach US$ 895.76 billion by 2031.

Trends and growth analysis reports related to Consumer Goods : READ MORE..   

The List of Companies - Nutraceuticals Market

Glanbia PlcNOW Health Group IncAmway CorpNature's BountyGarden of Life LLCDanone SAGNC Holdings, LLCQuest Nutrition LLCKellanovaChobani LLC

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlookValidates and strengthens in-house secondary research findingsDevelops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

Industry participants: VPs, business development managers, market intelligence managers and national sales managersOutside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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