Description Table of content Companies Research Methodology

營(yíng)養(yǎng)保健食品市場(chǎng)規(guī)模預(yù)計(jì)將從 2023 年的 5007.7 億美元增至 2031 年的 8957.6 億美元。預(yù)計(jì) 2023-2031 年期間，該市場(chǎng)的復(fù)合年增長(zhǎng)率將達(dá)到 7.5%。預(yù)測(cè)期內(nèi)，植物性和有機(jī)營(yíng)養(yǎng)保健食品可能會(huì)為市場(chǎng)帶來新的趨勢(shì)。

保健食品市場(chǎng)分析

由于肥胖、糖尿病和其他疾病的患病率不斷上升，人們的健康意識(shí)不斷增強(qiáng)，這是推動(dòng)營(yíng)養(yǎng)保健品市場(chǎng)發(fā)展的主要因素之一。人們對(duì)積極生活方式的偏好有利于北美市場(chǎng)的增長(zhǎng)。快速發(fā)展的電子商務(wù)行業(yè)推動(dòng)了營(yíng)養(yǎng)保健品的在線銷售，進(jìn)而促進(jìn)了市場(chǎng)的增長(zhǎng)。

保健食品市場(chǎng)概覽

發(fā)達(dá)國(guó)家和一些發(fā)展中國(guó)家的消費(fèi)者對(duì)功能性產(chǎn)品非常感興趣，主要是因?yàn)檫@些產(chǎn)品具有額外的健康和保健功效。保健食品具有各種藥用和保健功效，例如改善免疫系統(tǒng)功能、促進(jìn)腸道健康等。醫(yī)療保健成本的上升，加上全球老年人口的增加，推動(dòng)了各種保健食品的采用，例如膳食補(bǔ)充劑、功能性食品和飲料以及運(yùn)動(dòng)營(yíng)養(yǎng)產(chǎn)品。消費(fèi)者越來越關(guān)注預(yù)防保健和促進(jìn)健康的飲食，以及生活方式相關(guān)疾病的增加，進(jìn)一步增加了保健食品的受歡迎程度。

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營(yíng)養(yǎng)保健品市場(chǎng)：

市場(chǎng)動(dòng)態(tài)

增長(zhǎng)動(dòng)力

消費(fèi)者關(guān)注預(yù)防保健市場(chǎng)參與者的創(chuàng)新和戰(zhàn)略發(fā)展關(guān)鍵人物?格蘭比亞公司現(xiàn)在健康集團(tuán)安利公司自然的恩賜生命花園有限責(zé)任公司達(dá)能公司GNC控股有限公司Quest Nutrition 有限責(zé)任公司凱拉諾娃Chobani有限責(zé)任公司區(qū)域概況

北美歐洲亞太南美洲和中美洲中東和非洲市場(chǎng)細(xì)分

類型

功能性食品功能性飲料膳食補(bǔ)充劑

分銷渠道

超市和大賣場(chǎng)專賣店網(wǎng)上零售便利店示例 PDF 通過定性和定量分析展示了內(nèi)容結(jié)構(gòu)和信息的性質(zhì)。

保健食品市場(chǎng)的驅(qū)動(dòng)因素和機(jī)遇

創(chuàng)新和戰(zhàn)略發(fā)展推動(dòng)營(yíng)養(yǎng)保健品市場(chǎng)

全球營(yíng)養(yǎng)保健品市場(chǎng)正在增長(zhǎng)，制造商在研發(fā)、合作伙伴關(guān)系和合作方面投入了大量資金，以推出創(chuàng)新產(chǎn)品，以開拓尚未開發(fā)的細(xì)分市場(chǎng)。2022 年 2 月，百事可樂的 Rockstar Energy 品牌在美國(guó)推出了一款“大麻飲料”。這款名為“Rockstar Unplugged”的能量飲料含有大麻籽油、維生素 B 復(fù)合物、留蘭香和檸檬香脂；此外，該飲料不含糖或卡路里。該產(chǎn)品有三種口味：藍(lán)莓、百香果和覆盆子黃瓜。同樣，2024 年 3 月，日本一家乳制品巨頭推出了一款名為“Meiji Eye and Sleep W Support”的牛奶飲料，其中含有 7.5 毫克功能性成分——藏紅花素，這是一種從梔子果和藏紅花中提取的類胡蘿卜素。由于分子量小，這種飲料很容易被人體吸收。因此，全球主要市場(chǎng)參與者不斷增加的產(chǎn)品創(chuàng)新正在推動(dòng)市場(chǎng)增長(zhǎng)。

在歐洲運(yùn)營(yíng)的各種營(yíng)養(yǎng)保健品制造商都在開展合作以擴(kuò)大客戶群。例如，2024 年 5 月，DSM-Firmenich 和 Indena 在 2024 年歐洲國(guó)際食品展上推出了結(jié)合生物和植物成分的膳食補(bǔ)充劑解決方案，重點(diǎn)關(guān)注腸道健康、大腦健康和健康老齡化。2024 年 5 月，丹麥?zhǔn)称房萍脊?Aliga Microalgae 收購了荷蘭的小球藻藻類工廠，標(biāo)志著其小球藻藻類產(chǎn)品商業(yè)化邁出了一步。通過此次收購，該公司計(jì)劃擴(kuò)大其食品成分和膳食補(bǔ)充劑的生產(chǎn)能力。因此，主要市場(chǎng)參與者的戰(zhàn)略發(fā)展計(jì)劃和持續(xù)創(chuàng)新推動(dòng)了全球營(yíng)養(yǎng)保健品市場(chǎng)的發(fā)展。

電子商務(wù)滲透率不斷提高，為市場(chǎng)帶來增長(zhǎng)機(jī)會(huì)

電子商務(wù)的出現(xiàn)極大地改變了人們購物和消費(fèi)的方式。有組織的零售業(yè)發(fā)生了積極變化，智能手機(jī)和互聯(lián)網(wǎng)的普及率不斷提高，購買力激增，新興技術(shù)的便捷獲取以及在線零售購物平臺(tái)隨時(shí)隨地提供的便利，這些都是推動(dòng)電子商務(wù)在全球范圍內(nèi)普及的主要因素。消費(fèi)者對(duì)在線購買各種營(yíng)養(yǎng)保健產(chǎn)品越來越有信心，從傳統(tǒng)的購買模式轉(zhuǎn)向送貨上門服務(wù)模式。此外，由于實(shí)體店關(guān)閉和政府實(shí)施社會(huì)限制，在 COVID-19 大流行期間，營(yíng)養(yǎng)保健品的在線銷售額顯著增長(zhǎng)。由于封鎖限制了人們的行動(dòng)并迫使他們待在家里，人們傾向于網(wǎng)上購物。隨著網(wǎng)上購物的日益普及，制造商開始通過直接面向客戶 (D2C) 的渠道銷售產(chǎn)品，方法是推出他們的在線零售網(wǎng)站，從而無需投資昂貴的營(yíng)銷和分銷基礎(chǔ)設(shè)施。例如，康寶萊國(guó)際公司；Now Foods；和 Quest Nutrition 都有自己的零售渠道。因此，對(duì)電子商務(wù)服務(wù)的日益依賴以及制造商采用 D2C 戰(zhàn)略預(yù)計(jì)將為未來幾年的營(yíng)養(yǎng)保健品市場(chǎng)增長(zhǎng)創(chuàng)造豐厚的機(jī)會(huì)。

保健食品市場(chǎng)報(bào)告細(xì)分分析

有助于得出營(yíng)養(yǎng)保健品市場(chǎng)分析的關(guān)鍵部分是類型和分銷渠道。

根據(jù)類型，酪蛋白酸鹽市場(chǎng)分為功能性食品、功能性飲料和膳食補(bǔ)充劑。膳食補(bǔ)充劑細(xì)分市場(chǎng)進(jìn)一步分為一般健康、運(yùn)動(dòng)營(yíng)養(yǎng)、體重管理、免疫健康等。功能性食品細(xì)分市場(chǎng)在 2023 年占據(jù)了最大的市場(chǎng)份額。就分銷渠道而言，市場(chǎng)分為超市和大賣場(chǎng)、專賣店、在線零售、便利店等。超市和大賣場(chǎng)在 2023 年占據(jù)了相當(dāng)大的市場(chǎng)份額。

保健食品市場(chǎng)份額按地區(qū)分析

營(yíng)養(yǎng)保健品市場(chǎng)報(bào)告的地理范圍主要分為五個(gè)地區(qū)：北美、亞太地區(qū)、歐洲、中東和非洲以及南美和中美洲。北美在 2023 年占據(jù)了市場(chǎng)主導(dǎo)地位。功能性食品和飲料以及膳食補(bǔ)充劑等營(yíng)養(yǎng)保健品在美國(guó)人口中越來越受歡迎。消費(fèi)者對(duì)營(yíng)養(yǎng)保健品的認(rèn)識(shí)不斷提高，對(duì)健康的擔(dān)憂不斷增加，推動(dòng)了北美營(yíng)養(yǎng)保健品市場(chǎng)的發(fā)展。肥胖是糖尿病和其他慢性疾病的主要原因。根據(jù)美國(guó)健康信托基金的數(shù)據(jù)，截至 2023 年 9 月，美國(guó) 41.9% 的美國(guó)人肥胖。為了克服這些健康問題，大多數(shù)人口都采取了具有功能性要求的更健康的飲食。他們還采取了積極的生活方式，包括體育鍛煉和運(yùn)動(dòng)，這進(jìn)一步刺激了對(duì)運(yùn)動(dòng)和健康有益補(bǔ)充劑的需求。為了應(yīng)對(duì)這一趨勢(shì)，該地區(qū)的幾家主要參與者正在提供全面的營(yíng)養(yǎng)保健產(chǎn)品組合。例如，2023 年 11 月，Vinatura Supplements LLC 推出了用于健康生活和保健的高品質(zhì)補(bǔ)品。該公司旨在幫助專注于實(shí)現(xiàn)最佳健康狀態(tài)的個(gè)人。

營(yíng)養(yǎng)保健品市場(chǎng)報(bào)告范圍

報(bào)告屬性細(xì)節(jié)2023 年的市場(chǎng)規(guī)模5007.7億美元2031 年市場(chǎng)規(guī)模8957.6億美元全球復(fù)合年增長(zhǎng)率（2023 - 2031）7.5％史料2021-2022預(yù)測(cè)期2024-2031涵蓋的領(lǐng)域按類型功能性食品功能性飲料膳食補(bǔ)充劑按分銷渠道超市和大賣場(chǎng)專賣店網(wǎng)上零售便利店覆蓋地區(qū)和國(guó)家北美我們加拿大墨西哥歐洲英國(guó)德國(guó)法國(guó)俄羅斯意大利歐洲其他地區(qū)亞太中國(guó)印度日本澳大利亞亞太其他地區(qū)南美洲和中美洲巴西阿根廷南美洲和中美洲其他地區(qū)中東和非洲南非沙特阿拉伯阿聯(lián)酋中東和非洲其他地區(qū)市場(chǎng)領(lǐng)導(dǎo)者和主要公司簡(jiǎn)介格蘭比亞公司現(xiàn)在健康集團(tuán)安利公司自然的恩賜生命花園有限責(zé)任公司達(dá)能公司GNC控股有限公司Quest Nutrition 有限責(zé)任公司凱拉諾娃Chobani有限責(zé)任公司示例 PDF 通過定性和定量分析展示了內(nèi)容結(jié)構(gòu)和信息的性質(zhì)。

保健食品市場(chǎng)新聞和最新發(fā)展

通過收集一手和二手研究后的定性和定量數(shù)據(jù)來評(píng)估保健食品市場(chǎng)，其中包括重要的公司出版物、協(xié)會(huì)數(shù)據(jù)和數(shù)據(jù)庫。保健食品市場(chǎng)最近的一個(gè)關(guān)鍵發(fā)展如下：

Nutrartis 在美國(guó)市場(chǎng)推出了含有植物固醇的天然補(bǔ)充劑 Cardiosmile。液體小袋包裝提供了一種方便有效的健康膽固醇管理和心臟健康方法，適合日常生活。（來源：Nutrartis，時(shí)事通訊，2023 年 9 月）FrieslandCampina 宣布推出一款新型乳清蛋白粉，其中含有蛋白質(zhì)成分，旨在增強(qiáng)醫(yī)療營(yíng)養(yǎng)、支持運(yùn)動(dòng)表現(xiàn)和促進(jìn)腸道健康。（來源：FrieslandCampina，公司網(wǎng)站，2023 年 11 月）Glanbia Nutritionals 推出了一款新型乳清蛋白 FerriUp，它為活躍女性提供了強(qiáng)大的營(yíng)養(yǎng)基礎(chǔ)，而活躍女性可能會(huì)經(jīng)歷鐵和能量水平的下降。Glanbia 的新款 FerriUp 是一種高品質(zhì)乳清蛋白，采用其選擇性轉(zhuǎn)移膜系統(tǒng)生產(chǎn)，該系統(tǒng)濃縮了乳清中的關(guān)鍵營(yíng)養(yǎng)成分。（來源：Glanbia Plc，公司網(wǎng)站，2022 年 10 月）

保健食品市場(chǎng)報(bào)告覆蓋范圍和交付成果

“營(yíng)養(yǎng)保健品市場(chǎng)規(guī)模和預(yù)測(cè)（2021-2031）”報(bào)告對(duì)市場(chǎng)進(jìn)行了詳細(xì)分析，涵蓋以下領(lǐng)域：

營(yíng)養(yǎng)保健食品市場(chǎng)規(guī)模及全球、區(qū)域和國(guó)家層面所有主要細(xì)分市場(chǎng)的預(yù)測(cè)營(yíng)養(yǎng)保健品市場(chǎng)趨勢(shì)以及市場(chǎng)動(dòng)態(tài)，如驅(qū)動(dòng)因素、限制因素和關(guān)鍵機(jī)遇詳細(xì)的波特五力分析和 SWOT 分析營(yíng)養(yǎng)保健品市場(chǎng)分析涵蓋主要市場(chǎng)趨勢(shì)、全球和區(qū)域框架、主要參與者、法規(guī)和最新市場(chǎng)發(fā)展行業(yè)格局和競(jìng)爭(zhēng)分析，涵蓋市場(chǎng)集中度、熱圖分析、知名參與者以及營(yíng)養(yǎng)保健品市場(chǎng)的最新發(fā)展詳細(xì)的公司簡(jiǎn)介

What are the Nutraceuticals Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR PEST and SWOT Analysis Market Size Value / Volume - Global, Regional, Country Industry and Competitive Landscape Excel Dataset

Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered

This text is related
to segments covered.

Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope

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to country scope.

Frequently Asked Questions

North America accounted for the largest share of the market in 2023.

Glanbia Plc; NOW Health Group Inc; Amway Corp; Nature's Bounty; Garden of Life LLC; Danone SA; GNC Holdings, LLC; Quest Nutrition LLC; Kellanova; and Chobani LLC are a few of the key players operating in the nutraceuticals market.

Consumer focus on preventive health, and innovations and strategic developments by market players are major factors contributing to the growth of the market.

Plant-based and organic nutraceuticals are likely to emerge as key trends in the market in the future.

The nutraceuticals market size is projected to reach US$ 895.76 billion by 2031.

Trends and growth analysis reports related to Consumer Goods : READ MORE..   

The List of Companies - Nutraceuticals Market

Glanbia PlcNOW Health Group IncAmway CorpNature's BountyGarden of Life LLCDanone SAGNC Holdings, LLCQuest Nutrition LLCKellanovaChobani LLC

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlookValidates and strengthens in-house secondary research findingsDevelops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

Industry participants: VPs, business development managers, market intelligence managers and national sales managersOutside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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