摘要：

消費者健康促進行為是以促進個體身心健康為目標的消費行為, 主要包括食品消費、醫(yī)療消費、體育消費、旅游消費以及文化消費等類型。消費者健康促進行為的影響因素包括本因與近因。本因關注人類進化心理的影響, 表現(xiàn)為趨利避害的傾向; 近因則反映了現(xiàn)實性因素的影響。其中, 近因中的現(xiàn)實性影響主要從以下幾個視角展開：生命歷程視角關注童年期家庭經(jīng)歷對后續(xù)消費行為的累積影響; 生態(tài)機制探討個體所處生態(tài)系統(tǒng)的層層滲透作用; 動力機制則闡述了健康驅(qū)力的內(nèi)部形成過程。文章最后, 我們構(gòu)建了消費者健康促進行為形成的綜合模型, 并指出了未來的研究方向。

關鍵詞: 本因, 近因, 生命歷程理論, 現(xiàn)代健康焦慮

Abstract:

Health-enhancing behaviors refer that consumers through healthy lifestyle buy healthy products to achieve health. Health-enhancing behaviors can be influenced by a multiplicity of different factors, including proximate cause and ultimate cause. Proximate cause can be explained as follows: ultimate cause shows the tendency of seeking benefits and avoiding disadvantages from evolutionary psychology, proximate cause is a reflex of the impact of current conditions, life course theory pay attention to accumulated effect of childhood family experiences on subsequent consumer behavior, the orientation of ecological approach emphasize osmosis of ecosystems from outside to inside, dynamic mechanism explains the internal driving force of health how to form. Finally, the paper constructed a comprehensive model, and pointed out the future research direction.

Key words: proximate cause, ultimate cause, life course theory, consumer modern health worries

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