摘要： 本文詳細探討當前乳制品消費趨勢,強調(diào)清潔標簽乳制品、功能性乳制品、無乳糖乳制品、減糖和無蔗糖乳制品,以及乳制品創(chuàng)新融合等關鍵方面。清潔標簽乳制品強調(diào)簡單、天然成分,正在成為市場新主流,反映消費者對健康、低碳和環(huán)保日益關注。功能性乳制品通過添加特定營養(yǎng)物質(zhì),滿足特定健康需求。無乳糖乳制品可更好地應對乳糖不耐癥帶來的不適感;而減糖和無蔗糖乳制品則是對全球減少糖分攝入倡議的響應。乳制品創(chuàng)新融合,如與咖啡、茶、酒精飲料結(jié)合,為消費者提供新穎味覺體驗。此外,數(shù)字化營銷、線上線下融合銷售模式正在改變?nèi)橹破吠茝V和銷售。了解和適應這些趨勢,對乳制品制造商、消費者十分重要。

關鍵詞: 乳制品, 消費, 趨勢

Abstract: The paper provided a detailed exploration of current trends in dairy product consumption,emphasizing several key aspects：clean label dairy products,functional dairy products,lactose-free dairy products,reduced and sugar-free dairy products,and innovative integrations in dairy products.Clean label dairy products,which focus on simple and natural ingredients,are becoming mainstream in the market,reflecting consumers' growing concerns about health,low carbon,and environmental protection.Functional dairy products cater to specific health needs by adding specific nutrients.Lactose-free dairy products address the discomfort associated with lactose intolerance,while reduced and sugar-free dairy products respond to the global initiative to decrease sugar intake.The innovative integration of dairy products,such as coffee,tea and alcoholic beverages,to provide consumers with a new taste experience.Moreover,the adoption of digital marketing and integrated online-offline sales models is transforming the promotion and sale of dairy products.Understanding and adapting to these trends is crucial for dairy product manufacturers and consumers.

Key words: dairy product, consumption, trend

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