首頁資訊 2025年全球健康與保健狀況報(bào)告（英文版）.docx

2025年全球健康與保健狀況報(bào)告（英文版）.docx

來源：泰然健康網(wǎng) 時(shí)間：2025年11月06日 00:42

GlobalStateof

HealthWellness2025

Navigatingtheshiftfromhealthtrendstolifestylechoices

Awelcome

letterfrom

MarshaMcGraw

Understandingconsumers’developingbehaviorsaroundhealth

andwellness—andidentifyingwhereemergingneedsaren’tbeingfullymet—enablescompaniestoinnovateanddifferentiatetheirproductsandservicestomaximumeffect.

Thisiscriticalintheincreasinglycompetitivewellnessmarket,whereconsumerpreferencescanshiftrapidly.Manufacturersandretailersthatareagileandresponsivetoemerging

behaviorswillbebestpositionedtoremainrelevantwithconsumersandwinshare.

Thisreportisdesignedtosupportcompaniesindoingjustthat.Ithighlightstheglobalforcesthatareshapingconsumers’developingneedsaroundtrust,clarity,andsupportinachievingahealthierpresent—andfuture.Italsopresentsourverylatestfindingsaroundconsumers’healthandwellnessawareness,

aspirations,motivations,barriers,futurebuyingintentions,andmore,focusingonthecriticaltopicsoftrustandinfluence,

nutrition,weightloss,mentalwellness,healthtechnology,andconsciousbuyingwithinhealthandwellness.

Here,you’llfindourverylatestanalysisofemergingtrends—plusbothglobal-levelandregion-by-regionnuances.I’mcertainyouwillfinditallbothinsightfulandofrealvalue.

Wewelcomeyourengagementandlookforwardtoworkingwithyouinnavigatingthiscomplexandtrulyexcitingnewhealthandwellnesslandscape.

MarshaMcGraw

GlobalManagingDirector,

NIQPartnershipsandVerticals

NIQ

Tableof

Contents

1Thenextfrontierofwellness04

2Emergingglobaltrends10

3Region-by-regiontakeawaysfor202522

AsiaPacific(APAC)22

EasternEurope,MiddleEastAfrica(EEMEA)25