更嬌麗品牌怎么樣

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更新時(shí)間：2024-12-06

更嬌麗是哪個(gè)國(guó)家的品牌？二十世紀(jì)七十年代，香港醫(yī)師鄭錦標(biāo)先生研制出了更嬌麗減肥茶，一時(shí)間風(fēng)靡港九。隨后更嬌麗減肥茶以健美茶定位包裝上市，開(kāi)創(chuàng)了減肥美身茶的先河，遠(yuǎn)銷(xiāo)東南亞、日本等地。如今太利集團(tuán)已成為一家集研制、生產(chǎn)、銷(xiāo)售于更嬌麗目前在減肥茶行業(yè)中的票數(shù)為：30

二十世紀(jì)七十年代，香港醫(yī)師鄭錦標(biāo)先生研制出了更嬌麗減肥茶，一時(shí)間風(fēng)靡港九。隨后更嬌麗減肥茶以健美茶定位包裝上市，開(kāi)創(chuàng)了減肥美身茶的先河，遠(yuǎn)銷(xiāo)東南亞、日本等地。如今太利集團(tuán)已成為一家集研制、生產(chǎn)、銷(xiāo)售于一身的大型保健食品公司，旗下?lián)碛懈鼖甥悳p肥茶、更嬌麗美身茶療、花旗牌西洋參、盈養(yǎng)樂(lè)系列茶飲等多個(gè)知名品牌，產(chǎn)品行銷(xiāo)世界三十多個(gè)國(guó)家個(gè)地區(qū)，年銷(xiāo)售額超過(guò)一億美元。

太平保健品（汕頭）有限公司是太利集團(tuán)在廣東汕頭注冊(cè)的全資子公司。主要負(fù)責(zé)更嬌麗減肥茶在國(guó)內(nèi)的生產(chǎn)、銷(xiāo)售。2003年獲得保健食品GMP認(rèn)證，是一家大型現(xiàn)代化生產(chǎn)企業(yè)。更嬌麗減肥茶與1994年進(jìn)入中國(guó)大陸市場(chǎng)，它以“科學(xué)減肥、內(nèi)在調(diào)理、減脂肪不減健康”的減肥效果，優(yōu)異的品質(zhì)，誠(chéng)信的服務(wù)贏(yíng)得了廣大消費(fèi)者的信任和支持，創(chuàng)造了在國(guó)內(nèi)減肥茶市場(chǎng)熱銷(xiāo)十年不衰的奇跡。
無(wú)心插柳柳成蔭---更嬌麗緣起

七十年代的香港，經(jīng)濟(jì)復(fù)生，人們的生活水平開(kāi)始提高，大魚(yú)大肉之下，食滯、肥胖的健康問(wèn)題開(kāi)始出現(xiàn)。醫(yī)師鄭錦標(biāo)先生常幫朋友開(kāi)一些消食去油膩的方子，他用“防風(fēng)通圣散”方結(jié)合現(xiàn)代醫(yī)學(xué)理論，每個(gè)朋友服用后都感覺(jué)很好。一些老病人表示喝了他藥馬上消食，而且還有減肥的功效，可是也有缺點(diǎn)，就是太苦，難以下咽，有人說(shuō)若能好象喝茶一樣那就好了。這句話(huà)使鄭錦標(biāo)先生靈機(jī)一觸，從茶道方面入手研制出了更嬌麗減肥茶。

這種新茶調(diào)制好后，他拿給朋友試，自己也試，有一位朋友因?yàn)橐獞?yīng)酬，吃了大魚(yú)大肉腹脹多日，喝了一杯后，馬上就舒服了，連一些找他開(kāi)去濕女性客人也在試過(guò)他調(diào)制的茶后，也紛紛回頭找他，這對(duì)鄭錦標(biāo)來(lái)說(shuō)是極大的鼓舞。因此在七十年代初，他將自己研制的消滯減肥茶產(chǎn)品化，取名為“更嬌麗”，先在自己的藥材鋪試賣(mài)?？腿说幕仡^再購(gòu)率是100%，鄭錦標(biāo)先生開(kāi)始找機(jī)器，向工廠(chǎng)式生產(chǎn)進(jìn)軍，將之真正定位為一種健美茶上市。更嬌麗減肥茶會(huì)議主席團(tuán)一種健康產(chǎn)品在香港市場(chǎng)異軍突起。七十年代末八十年代初，更嬌麗減肥茶不僅穩(wěn)步占領(lǐng)香港市場(chǎng)，也開(kāi)始向海外發(fā)展。

一九八三年的某一天，鄭錦標(biāo)在辦公室接到一個(gè)電話(huà)，一位菲律賓商人表示想找他談代理更嬌麗產(chǎn)品的事。“我不懂英文，也從來(lái)沒(méi)做過(guò)貿(mào)易，對(duì)這菲律賓商人所說(shuō)的東西一竅不通。不過(guò)我還是帶上翻譯去會(huì)了這位客人。原來(lái)這位菲律賓商人是和太太一起來(lái)香港度假的，他的太太在尖沙咀買(mǎi)了更嬌麗，一喝之下覺(jué)得效果非常好，所以想找我談在菲律賓做代理的事。在那次會(huì)談中，的拍胸脯接下這張定單，為他提供一個(gè)二十尺貨柜的產(chǎn)品，那是三百五十箱更嬌麗，在當(dāng)時(shí)來(lái)說(shuō)，在一個(gè)月里我要應(yīng)付這突增的生產(chǎn)量，就必須擴(kuò)大生產(chǎn)線(xiàn)。既然合約簽例如，那就做吧！”鄭棉標(biāo)笑著講著他第一次打海外市場(chǎng)的故事。

他來(lái)了個(gè)全公司總動(dòng)員，上至老板娘，下至司機(jī)、鋪面伙計(jì)及至他的朋友，都被他動(dòng)員去日夜趕工做減肥茶，如是者奮戰(zhàn)了一個(gè)月，他們終于趕及般期把貨運(yùn)往菲律賓。

事隔二十多年，鄭錦這位菲律賓代理商一直保持著朋友關(guān)系，而菲律賓的要貨量二十多年來(lái)變每年有增無(wú)減。

打開(kāi)了菲律賓的市場(chǎng)后，臺(tái)灣亦有位商人同樣也是來(lái)港度假碰見(jiàn)了鄭錦標(biāo)，他得了一種皮膚病，在臺(tái)灣百治無(wú)效。鄭錦標(biāo)叫他試著喝更嬌麗。這位使回到臺(tái)灣后，發(fā)覺(jué)皮膚病不藥而愈，臉上的斑不見(jiàn)了。之后的結(jié)果則是向鄭錦標(biāo)洽談更嬌麗的臺(tái)灣代理權(quán)。

隨著東南亞市場(chǎng)的拓展，日本、歐美市場(chǎng)也被更嬌麗打開(kāi)了。當(dāng)初的小小茶飲終于成為了暢銷(xiāo)世界三十多個(gè)國(guó)家、地區(qū)的健身美身的名牌產(chǎn)品。
進(jìn)軍大陸----中國(guó)十年、輝煌十年

八十年代，鄭錦標(biāo)先生雄心勃勃地把更嬌麗推廣到內(nèi)地。一九八三年他毅然到家鄉(xiāng)潮陽(yáng)設(shè)廠(chǎng)，使自己的減肥茶產(chǎn)品更規(guī)模化。最初，只是中深圳、廣州地區(qū)小試牛刀開(kāi)始試賣(mài)，想不到市場(chǎng)反應(yīng)出奇地好，他因此制定計(jì)劃大規(guī)模地進(jìn)軍內(nèi)地市場(chǎng)。

經(jīng)過(guò)十年的努力，太平健康品已在內(nèi)地各大廊坊市開(kāi)設(shè)了子公司及辦事處，更嬌麗減肥茶也逐步占領(lǐng)國(guó)內(nèi)同類(lèi)型產(chǎn)品最大的市場(chǎng)份額。目前，還和浙江大學(xué)合作，邀請(qǐng)權(quán)威的茶葉專(zhuān)家，一同研發(fā)中國(guó)茶的新發(fā)展方向，進(jìn)一步發(fā)展“綠色金子”實(shí)業(yè)。
1994年，更嬌麗減肥茶進(jìn)入中國(guó)大陸，成為國(guó)內(nèi)減肥品市場(chǎng)唯一一個(gè)進(jìn)口減肥茶類(lèi)保健品，締造了在內(nèi)市場(chǎng)連續(xù)暢銷(xiāo)不衰的奇跡。
1999年，成功舉辦“99上海國(guó)際服裝文化節(jié)”更嬌麗杯上海國(guó)際時(shí)裝攝影植物大賽，使一批年輕模特新秀脫穎而出。
2000年，中華全國(guó)商業(yè)住處中心因更嬌麗減肥同類(lèi)產(chǎn)品中市場(chǎng)銷(xiāo)售額位居第一、市場(chǎng)綜合占有率位列第二而特別頒發(fā)榮譽(yù)證書(shū)。
2001年，更嬌麗在全國(guó)各地成功舉辦“更嬌麗，尋找輕舞飛揚(yáng)的你”大型活動(dòng)。
2002年，在東方明珠舉辦了首屆“更嬌麗”杯健身舞蹈小姐、先生形象大賽。
2003年，更嬌麗減肥茶榮獲2002年上海市場(chǎng)暢銷(xiāo)品牌。
2004年初，據(jù)上海商業(yè)信息中心調(diào)查數(shù)據(jù)顯示，更嬌麗減肥茶2003年在同類(lèi)產(chǎn)品中銷(xiāo)量第一，連續(xù)三年遙遙領(lǐng)先。
20004年2月，更嬌麗減肥茶榮獲減肥產(chǎn)品類(lèi)“中國(guó)市場(chǎng)產(chǎn)品質(zhì)量用戶(hù)滿(mǎn)意---安全、健康、品質(zhì)、信譽(yù)第一品牌”。
2005年，榮獲上海市場(chǎng)2004年暢銷(xiāo)快速消費(fèi)品稱(chēng)號(hào)。

In the 1970s, Hong Kong physician Mr. Zheng Jinbiao developed more delicate weight-loss tea, which became popular in Hong Kong and Kowloon for a while. Later, gengeli slimming tea was listed in the market with the positioning packaging of bodybuilding tea, creating a precedent of slimming beauty tea, which was exported to Southeast Asia, Japan and other places. Today, Taili group has become a large-scale health food company integrating research, production and sales. It has many famous brands, such as more Jiao Li slimming tea, more Jiao Li Mei body tea therapy, Citi Brand American ginseng, yingyangle series tea and so on. Its products are sold in more than 30 countries and regions in the world, with an annual sales volume of more than 100 million US dollars. Taiping health products (Shantou) Co., Ltd. is a wholly-owned subsidiary of Taili group registered in Shantou, Guangdong Province. Mainly responsible for the production and sales of gengeli slimming tea in China. In 2003, it obtained GMP certification of health food, and is a large modern production enterprise. Gengeli slimming tea entered the Chinese mainland market in 1994. With the slimming effect of "scientific slimming, internal conditioning, reducing fat without reducing health", excellent quality and honest service, gengeli slimming tea won the trust and support of consumers and created a miracle that has been popular in the domestic slimming tea market for ten years. No intention to insert willows and willows into the shade --- more Jiaoli originated in Hong Kong in the 1970s. With the economic recovery, people's living standards began to improve. Under the condition of big fish and big meat, the health problems of food stagnation and obesity began to appear. Zheng Jinbiao, a doctor, often helps his friends to prescribe some prescriptions to eliminate greasy food. He uses the "fangfengtongshengsan" formula in combination with modern medical theory. Every friend feels good after taking it. Some old patients said that they would eat immediately after drinking his medicine, and they also had the effect of reducing weight, but they also had some disadvantages, that is, it was too bitter to swallow. Some people said that if it could be like drinking tea, it would be good. This sentence makes Mr. Zheng Jinbiao touch the opportunity to develop a more delicate diet tea from the aspect of tea ceremony. After the new tea was prepared, he took it to his friends for trial, and tried it on his own. One of his friends was very comfortable after having a drink of it for many days because of social intercourse. Even some female guests who asked him to drive away the wet tea also tried the tea he made, and turned to him one after another, which was a great encouragement to Zheng Jinbiao. Therefore, in the early 1970s, he developed his own Xiaozhi slimming tea product, named "more Jiao Li", which was first sold in his herbal medicine shop. The rate of customers' return purchase is 100%. Mr. Zheng Jinbiao began to find machines and march towards factory production, aiming at listing a kind of bodybuilding tea. A healthy product of the presidium of the genggiaoli slimming tea conference has sprung up in the Hong Kong market. At the end of 1970s and the beginning of 1980s, gengjiaoli slimming tea not only occupied the Hong Kong market steadily, but also began to develop overseas. One day in 1983, Zheng Jinbiao received a phone call from his office. A Philippine businessman said he wanted to talk to him about acting for more delicate products. "I don't know English, and I've never done business. I don't know anything about what this Filipino businessman says. But I took the interpreter with me to meet the guest. It turns out that this Philippine businessman and his wife came to Hong Kong for a holiday. His wife bought more Jiaoli in Tsimshatsui and thought it was very effective after drinking it. So she wanted to talk to me about acting in the Philippines. In that meeting, I took this order and provided him with a 20 foot container product, which was 350 cases more delicate. At that time, if I want to cope with this sudden increase in production in a month, I must expand the production line. Since the contract is signed for example, do it! " Zheng mianbiao told the story of his first overseas market with a smile. He came to a general mobilization of the whole company. From the owner's wife, the driver, the shop assistant and his friends, he mobilized them to work day and night to make weight-loss tea. After a month's hard work, they finally rushed to the Philippines as soon as possible. After more than 20 years, ZHENG Jin, a Philippine agent, has always maintained a friendly relationship, while the demand volume in the Philippines has increased every year for more than 20 years. After opening the Philippine market, a businessman from Taiwan also came to Hong Kong for a holiday and met Zheng Jinbiao. He suffered from a skin disease, which was ineffective in Taiwan. Zheng asked him to try to drink more Jiao Li. After returning to Taiwan, the emissary found that the skin disease had healed without remedy and the spots on his face had disappeared. After the result is to negotiate with Zheng Jinbiao more beautiful Taiwan agency. With the development of Southeast Asia market, the markets of Japan, Europe and the United States have also been opened more delicately. At the beginning, the small tea has finally become a famous brand product of fitness and body beauty, which is popular in more than 30 countries and regions in the world. March into the mainland - in the 1980s of China's decade and glorious decade, Mr. Zheng Jinbiao ambitious to promote more Jiaoli to the mainland. In 1983, he resolutely set up a factory in his hometown, Chaoyang, to make his diet tea products more large-scale. At first, it was only a trial sale of NiuDao in Shenzhen and Guangzhou. Unexpectedly, the market reacted surprisingly well, so he made plans to enter the mainland market on a large scale. After ten years of efforts, Taiping health products has set up subsidiaries and offices in major Langfang cities in the mainland, and Gengling diet tea has gradually occupied the largest market share of the same type of products in China. At present, we have also cooperated with Zhejiang University to invite authoritative tea experts to develop new development direction of Chinese tea and further develop "green gold" industry. In 1994, gengeli slimming tea entered the Chinese mainland, becoming the only imported slimming tea health care product in the domestic slimming market, creating a miracle of continuous sales in the domestic market. In 1999, the "99 Shanghai International Clothing Culture Festival" gengyiaoli Cup Shanghai international fashion photography plant competition was successfully held, which made a group of young model rookies stand out. In 2000, the China National Commercial Residence Center issued a special certificate of honor for its first market sales and second market share in the same kind of products. In 2001, gengjiao Li successfully held a large-scale activity of "gengjiao Li, looking for you flying in light dance" all over the country. In 2002, we held the first competition of "more Jiao Li" cup dancing and dancing in Oriental Pearl. In 2003, gengjiaoli slimming tea won the best-selling brand in Shanghai market in 2002. At the beginning of 2004, according to the survey data of Shanghai Business Information Center, gengjiaoli slimming tea ranked first in the sales volume of similar products in 2003, ranking far ahead for three consecutive years. In February, 2000, gengjiaoli slimming tea was awarded the title of "the first brand in safety, health, quality and reputation for product quality and user satisfaction in Chinese market". In 2005, it won the title of best selling fast moving consumer goods in Shanghai market in 2004.

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