用戶感知視角下的健康信息質量評估研究*——以短視頻平臺為例

Perceived Quality of Health Information in Short Video Platforms: Modeling the Process and Influencing Factors

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摘要

現(xiàn)有健康信息質量評估多從專業(yè)研究人員視角開展質量評價，普通用戶視角下的信息質量感知尚鮮有研究，文章擬對短視頻平臺中的用戶健康信息質量感知行為發(fā)展脈絡及影響因素展開探索。采用關鍵事件技術與焦點小組訪談兩種方法收集了26位典型用戶的健康信息質量感知主觀數據并進行開放編碼。最終在39起關鍵事件中梳理出了健康信息質量感知的13個關鍵節(jié)點和3個主要階段，從剩余訪談數據中提取出了4個維度共計19項影響因素。在此基礎上引入活動理論思想，構建了短視頻平臺中健康信息質量感知綜合模型，展示了用戶健康信息質量感知行為從產生、演進到結果變化的完整過程，厘清了參與質量感知活動的基本要素和要素間的交互細節(jié)，揭示了可能改變質量感知進展與結果的影響因素。

Abstract

Most of the existing health information quality studies have conducted professional quality evaluation from the perspective of professional researchers, but there are few studies has been conducted on the information quality perceptions from the perspective of ordinary users. This paper aims to explore the development of user's health information quality perception behavior and the factors influencing it in the short video platform. This paper collected subjective data on health information quality perceptions from 26 typical users by Critical Incident Technique and Focus Group Interviews, and conducted open coding on these data. The researchers sorted out 13 key nodes and 3 main stages of health information quality perception from 39 critical incident, and extracted 19 influencing factors in 4 dimensions from the remaining interview data. On this basis, an integrated model of health information quality perception in short video platforms was constructed. The model comprehensively demonstrated the complete process of users' health information quality perception, clarified the basic elements involved in quality perception activities and the details of interactions between elements, and revealed the influencing factors of quality perception.

關鍵詞

短視頻平臺 /網絡健康信息 /信息質量感知 /過程研究 /影響因素{{custom_keyword}} /

Key words

short video platform /online health information /information quality perception /process research /influencing factors{{custom_keyword}} /

薛 翔 馬海云 趙宇翔 朱慶華.用戶感知視角下的健康信息質量評估研究*——以短視頻平臺為例. 圖書與情報. 2022, 42(02): 69-79 https://doi.org/10.11968/tsyqb.1003-6938.2022024

Xue Xiang Ma Haiyun Zhao Yuxiang Zhu Qinghua.Perceived Quality of Health Information in Short Video Platforms: Modeling the Process and Influencing Factors. Library & Information. 2022, 42(02): 69-79 https://doi.org/10.11968/tsyqb.1003-6938.2022024

基金

*本文系2021 年度國家自然科學基金面上項目“社交媒體環(huán)境下失真健康信息的傳播機制與協(xié)同治理研究”（項目編號：72174083）研究成果之一。

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